Knowledge Base

Cape Media enjoying the power of Surge.Media

Cape Media, one of the leading SportsBook Affiliates in the United States has seen great success with Surge.AMS. In the beginning of 2021 Surge.Media formed a relationship with Cape Media where they began to provide both strategic, operational and technical services to Cape Media.

Cape Media core business is focussed on building entertaining and content rich gaming destination platforms. With a mission to acquire users through both online and offline marketing channels, Surge.AMS has enabled the enhancement and improvement of user communication and the overall conversion to Sportsbook, Casino and Lottery deals.

Cape Media operates 7 different web assets in the regulated US sportsbook market and as a forward thinking company understood from the launch of their assets the value in knowing who their visitors are. “Surge.AMS has provided a platform allowing us to manage our different web assets in one central location. Providing separate capture forms for each website and centralizing the data as well as automatically segmenting the data according to source of origin. The idea of being able to track all of our sites, manage onsite engagement, hyper-personalized user experiences and ability to both email and sms out to our growing database has been a great value add to our Marketing efforts” commented Cape Media’s CMS Darren Wasserman.

Surge.Media a leader in automated marketing provides both its technology stack along with experienced consultancy on strategic marketing.

Surge.AMS is an automated marketing software that provides omni-channel communications via E-Mail, SMS, Whatsapp, Push Notifications and onsite focus items. The platform encompasses all the major requirements of a robust marketing system and provides advanced dynamic customer segmentation, the ability to create unlimited forms and landing pages, onsite tracking in accordance with GDPR. The AMS has a very comfortable canvas campaign builder where marketers can build out their automation.

Surge.Media enhances its client offering by its growing technology stack that has facilitated the easy integration and understanding of the Marketing needs of Cape Media. The Surge.Connector has the ability to connect with any API in a matter of minutes to hours with no-code based software. The Surge.BI provides a holistic view for any marketer, being able to connect to a number of different database types as well as google analytics to consolidate KPI’s from different systems in one single dashboard.

“A big contributing factor to the success of this partnership is that Cape Media are a proactive marketing company rather than a reactive one. They have the internal marketing skills to operate the AMS in an efficient way, yet continue to use the Surge.Consulting to further improve their ability of the system. We love to show off what Cape Media has done using Surge’s different technology stack and look forward to continuing our journey together.” commented co-founder Michael Wolman.

About Surge.Media
Surge.Media is a boutique marketing firm started by Michael Wolman and Jordan Erasmus in 2019. Surge. focuses on acquisition and retention in all different sectors servicing companies from B2G, B2B, B2C and D2C. Surge provides a number of different technology solutions with their main offering based on their Automated Marketing System (AMS).

About Cape Media
Cape Media’s core business is focussed on building entertaining and content-rich gaming destination platforms.

Cape Media develops engaging relationships with sports fans. Their mission is to acquire users through online and offline marketing channels and convert them to partner sportsbooks, casino and lottery deals.

Cape Media has positioned itself as a leading Performance Marketing Agency in the regulated US Market, focusing on Lead Gen, Acquisition, SEO and CRM.

Cape Media’s website properties include and

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